BRAVO FILIPINO | Globe mobile business continues uptrend as post-pandemic mobility resumes | Globe sees a continuing uptrend in mobile use in the country as more Filipinos regain mobility amid easing pandemic restrictions.
This has been apparent since the close of 2021, when Globe logged soaring mobile data traffic at 3,733 petabytes, a 48 percent year-on-year growth from 2,517 petabytes in 2020.
Globe also posted record mobile data revenues at 77.8 billion by end-2021, from 72.4 billion in 2020, with digital acceleration driven by connectivity needs in the pandemic. In 2021, Globe mobile data accounted for 75% of mobile revenues, up from 70 percent the year earlier.
“We registered encouraging growth in data traffic in 2021, and we see this sustained this year as more people are now going back out for work, school and leisure,” said Darius Delgado, Head of Globe Consumer Mobile Business.
Delgado said Globe’s network is ready to support the rising demand for mobile connectivity, with aggressive builds backed by CAPEX of P89 billion this year. Globe seeks to further boost its network to improve service with continued cell site builds, upgrades to 4G/LTE, 5G rollout acceleration and expediting fiberization of households and companies across the country.
In its 2022 report on the global mobile landscape, Data.ai, a unified data AI platform that analyzes consumer and market data, said the Philippines was among top mobile markets in 2021, logging growth in terms of mobile downloads and hours of mobile data use.
According to data.ai (formerly App Annie), the Philippines is 10th globally in terms of iOS and Google Play downloads, recording 25% growth between 2020 and 2021. The amount of time that users spent on mobile via Android also grew to upwards of 100 billion hours from 90 billion in 2020 and around 65 billion in 2019.
Data.ai also noted how the global mobile ecosystem got “healthier than ever” in 2021, with the release of 2 million new apps and games boosting user engagement.
As a digital solutions platform, Globe offers various services accessible via mobile in the areas of fintech, edutech, telehealth and many others. Its GCash app has enabled easier financial transactions through the pandemic, while telehealth platform KonsultaMD became an indispensable tool to quickly access medical consultations remotely during the health crisis.
“Our years of groundwork on digital expansion reached a timely culmination during the pandemic, providing crucial service to Filipinos when mobility was severely limited. We will continue to leverage on our innovation prowess to support the digital enablement of Filipinos,” said Delgado.
Globe’s thrust to spearhead the country’s digital transformation through ICT is aligned with its commitment to the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the role of infrastructure and innovation as crucial drivers of economic growth and development.
To know more about Globe, visit www.globe.com.ph.
###
About Globe
Globe is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.
About Data.ai
data.ai has clearly established the mobile standard and now becomes the unified data standard. As the trusted source for the digital economy, our mission is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.
