PJMA’s 39th General Assembly Redefines Sales Motion Through Data and People-Centered Insights | The Philippine Junior Marketing Association (PJMA) returns with one of its most anticipated annual events, the 39th General Assembly, happening on April 11, 2026 (Saturday) at the SJB Auditorium of Our Lady of Fatima University, with a simultaneous nationwide livestream.
More than a traditional gathering, the General Assembly serves as a celebration of PJMA’s dynamic community, bringing together Junior Marketing Associations across the country. It unites member schools under a shared goal of advancing the marketing discipline and strengthening the network of future industry leaders.
This year’s theme centers on redefining sales motion, shifting from purely transactional approaches to strategies driven by data and human-centered insights. The event explores how evolving consumer behavior, technology, and meaningful brand relationships continue to reshape modern sales practices.
Participants will gain insights from industry leaders and creative thinkers, who will discuss the role of data-driven decision-making and consumer understanding in building effective and impactful sales strategies.
The event also marks a key milestone for the federation with the formal recognition of the newly appointed National Executive Board and Regional Directors, continuing PJMA’s legacy of leadership and service.
Through the 39th General Assembly, PJMA reinforces its commitment to fostering collaboration, innovation, and growth among the next generation of marketing professionals
